Better Fintech Stock: SoFi Technologies vs. Nu Holdings

Two of the more exciting fintech companies today are SoFi Technologies (NASDAQ: SOFI) and Nu Holdings (NYSE: NU). Both are profitable and growing quickly with bright futures ahead. But from an investment standpoint, which one is the better pick?SoFi is a pretty straightforward fintech play: It directly addresses the financial industry with a tech-focused approach. This allows it to tap huge addressable markets while also benefiting from the growth and scaling advantages of tech companies. Its financial platform is supposed to be a one-stop shop where you can register for a bank account or credit card, consolidate your student loans, send money to friends, and even purchase cryptocurrencies.From a business perspective, the strategy is clear: create an ecosystem that provides its customer base with all the related financial services they need. That spreads out its customer acquisition costs while making it easier to launch new products to an established audience.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool