As McDonald's Turns to Value Meals, Is Now a Good Time to Buy the Stock?

After a period of heavy inflation left quick-service restaurant prices elevated, McDonald's (NYSE: MCD) has decided to lean into value meals. In fact, on its recent fourth-quarter earnings call, the company used the word "value" or a variation of the word "affordable" more than 50 times.When quick-service restaurant pricing competition heats up, McDonald's has a tendency to come out on top due to its large scale and franchise model. Let's dive into the company's most recent results to see if this is a good time to buy the stock.McDonald's overall Q4 results were largely lackluster. The company saw an E.coli scare early in the quarter that caused it to pull its popular Quarter Pounder hamburgers from its menu at some locations. It also led to some large traffic declines, particularly in the U.S. states that were affected. However, the company did a good job of finding the source, its sliced onions, and the Centers for Disease Control and Prevention (CDC) declared the outbreak over by early December. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool