This Magnificent Growth Stock Is Falling Hard. Is It Time to Buy?

e.l.f. Beauty (NYSE: ELF) shareholders have been on a rollercoaster ride over the past few years. The emerging makeup and skincare brand has been stealing market share from industry incumbents thanks to its affordable price points and its social media-savvy marketing strategy. Shares began soaring in mid-2022, gaining more than 700% by the time they reached the peak in mid-2024.Unfortunately, roller coasters don't just go up. Since hitting its peak, e.l.f. stock has tumbled about 66%. While the stock is still well above its pre-2022 level, the bulk of the tremendous gains enjoyed by investors have vanished.A big chunk of the losses occurred after e.l.f. reported its results for the third quarter of fiscal 2025. The numbers looked good: Revenue soared 31% year over year, mostly driven by unit volume growth, gross margin expanded by 40 basis points to 71%, and adjusted net income of $43 million represented about 12% of revenue.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool