Grocery Outlet Appoints Jason Potter As New President And CEO

Grocery Outlet

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(RTTNews) - Extreme value retailer Grocery Outlet Holding Corp. (GO) announced Wednesday the appointment of Jason Potter as the Company's President and Chief Executive Officer, effective February 3, 2025. Potter will also join the Company's Board of Directors.

Potter will succeed Eric Lindberg, Jr., who has served as Interim President and CEO since October 2024. Lindberg also serves as Chairman of the Board and will continue in that capacity after Potter joins the Company.

Lindberg will work closely with Potter over a transition period, including meeting independent operators and key suppliers and integrating him into the unique culture of the business.

Potter is a seasoned CEO, bringing more than 30 years of grocery retail experience and a track record of driving earnings growth and shareholder value. He joins Grocery Outlet from The Fresh Market, a specialty grocery retailer, where he has served as CEO and a board member since March 2020.

Prior to this, Potter spent 26 years with Sobeys, Inc., a national grocery retailer in Canada, where he served in a variety of operational and leadership roles, including Executive Vice President of Operations, President of Sobeys West, President of Sobeys Atlantic, and President of Multi-Format Operations.